ABOUT ME
Bridging the Gap Between
data Human Behaviour
AND
“From understanding human behaviour to decoding data; where human insights meet the power of numbers.”
My path to data is a unique journey that blends psychology, human-computer interaction (HCI), and the art of data-driven decision-making. My career has always been about understanding people, the reasons behind their behaviour, how they think, perceive, and interact with the world around them. Over time, I realized that the key to unlocking these insights lies in data.
From Psychology to Data: A Journey of Discovery
I began my career with a deep fascination for human behaviour, earning a degree in psychology and later a Ph.D. in Human-Computer Interaction (HCI). My doctoral research focused on quantifying human perception of cutting-edge technology, where I developed a keen eye for patterns and a love for quantitative and qualitative methods. I found myself diving deeper into statistics, user research, and using data not just to understand human perception but to predict and optimize how people interact with technology.
This immersion in data became more than a tool for my research, it became a passion. Over the years, I mastered techniques in Python, R, statistical modelling, data visualization, SQL, BI tools, and predictive analytics, working with datasets that revealed the stories behind human experiences.
While my path hasn’t followed the traditional route of a data analyst, my work has always been data-driven. From gathering and cleaning data to conducting complex analyses for academic research or applying machine learning techniques to study user behaviour, I’ve built a strong foundation in the principles of data analytics. My expertise lies at the intersection of data and human perception turning raw numbers into actionable insights to improve experiences, products, and decisions.
“I enjoy transforming behaviour into data, and data into insights;
to uncover stories.”
I bring with me:
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A researcher’s rigour: A decade of experience designing experiments, analyzing data, and presenting findings.
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A storyteller’s perspective: A knack for translating technical insights into clear narratives.
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A focus on people: A unique ability to connect data insights to human-centred outcomes.
Because of my multidisciplinary background, I understand that data is not just numbers on a screen; it’s a reflection of human behaviour and experiences. My mission is to bridge the gap between data and people, using analytical techniques to solve complex problems and uncover actionable insights.
Whether the focus is on insights about human behaviour, optimizing user experiences, or solving complex data business questions, I’m interested and here to help. My journey has equipped me with a rich blend of analytical skills and a deep understanding of human-centred design. I'm excited to see what other stories data can tell!
Main Expertise and Skills
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SQL, Python, R
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Microsoft Power BI
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Statistics
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Data analysis (quant/qual)
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Text analysis
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Data reporting
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UX
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Experimental design
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Psychophysics
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Mid-air haptics
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Photoshop
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CAD
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Arduino
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Perception